What to sell on Amazon UAE and KSA

Whether you are preparing to launch your first product on Amazon in the Middle East or you are a brand looking to add an additional sales channel for your products; the question of whether your product will succeed on Amazon troubles most sellers.

Thinking outside the box is very important when you are selling on a competitive marketplace like Amazon but you need to make sure you adapt the criteria to the Middle East market and it’s uniqueness when compared to other Amazon markets.

3 MAIN CRITERIA TO LOOK FOR:

Have you decided on a product or do you want to make sure your brand can success in the Middle East? Think of the following 3 main points.

1-     Is it Innovative enough?

I don’t mean you need to be selling inventions; but you need to make sure that the product you want to sell is something the consumer needs and cannot easily find many options of it standard brick and mortar stores.

Amazon have identified the fact that consumers love to buy products from Amazon for a lot of reasons of course but mostly because of the choice. Imagine being able to compare many different options of a product you are looking to buy by simply scrolling through one website on your laptop or mobile – that’s Amazon.

2-     Low Competition

I’m sure you’ve heard this one before but for the Middle East marketplace things are different. Rather than choosing a very specific niche or product category and possibly not having enough interested clients, what you need to do is find a product to sell which does not compete with major well-known brands.

Well known brands are a natural choice for all consumers so you need to make sure you don’t choose product categories or even products that will go head to head with big and heavily advertised brands.

3-     High Demand

You can check the demand without even needing any software – you can easily check the BSR (Best Sellers Rank) of the product and try to follow with the sales and demand for similar products that you are looking to sell.

Check all the info in details in this video