If you’re planning to sell on Amazon in the Middle East, your first “real” milestone is getting your Seller Central account approved. The good news: the process is straightforward when you know what Amazon is actually checking for. The bad news: most beginners get delayed because they upload the wrong document, mismatch details, or choose the wrong setup path.

This guide walks you through exactly how to register an Amazon seller account in the UAE or Saudi Arabia, what documents you need, and how to avoid the most common verification issues.

1) Decide: UAE or KSA (or both)?

Amazon treats UAE and KSA as separate marketplaces (with separate compliance and business requirements). You can eventually sell in both, but your simplest start is:

• Based in UAE? Start with Amazon.ae

• Based in KSA? Start with Amazon.sa

• Outside UAE/KSA? You can register, but you must be extra careful with documents, address verification, and bank details.

Tip: If you’re unsure, choose the marketplace where you can operate smoothly (banking, address proof, business registration). Expansion comes after approval + first sales.

2) Choose your seller type: Professional

Amazon MENA currently only offers 1 seller plan:

• Professional: better if you plan to scale, run ads, and build a serious business

  
  

3) Prepare your documents BEFORE you start (this is where approvals are won or lost)

Amazon’s verification is mostly about one thing: does everything match?
Name, address, business info, and bank info must align across documents.

Here’s what you should have ready:

A) Identity document (for the account owner)

• Passport or national ID (clear, uncut, not blurry)

B) Proof of address (recent)

Amazon typically wants a document showing your name + address, such as:

• Utility bill

• Bank statement

• Official government document

Important: The address you type in Seller Central must match what’s on the proof document (formatting differences can cause delays).

C) Bank account details (to receive payouts)

You’ll need:

• Account holder name (must match account owner / legal entity)

• IBAN or bank account number

• Bank letter/statement may be requested in some cases

D) Business registration (if registering as a company)

This varies depending on UAE vs KSA, but generally:

• UAE: Trade License (or equivalent business registration)

• KSA: Commercial Registration (CR)

E) VAT / tax details (as applicable)

Amazon may ask for VAT-related information depending on your setup. Even if you’re not VAT-registered yet, you should understand whether your business must register based on local thresholds and activity.

4) Create your Seller Central account (the actual registration flow)

When you start the registration, Amazon will guide you through a structured form. Expect to enter:

1. Email + password (your main seller login)

2. Business location (UAE or KSA)

3. Business type (individual/company)

4. Legal name and address (must match documents)

5. Identity verification (upload ID)

6. Proof of address upload

7. Bank account details (for disbursements)

8. Phone verification (OTP)

9. Tax/VAT information (depending on your scenario)

Best practice: Use the same spelling and formatting across everything. If your ID says “Mohammad” and your bank says “Muhammed,” that can trigger a review.

5) Complete Amazon verification (and what to do if you get stuck)

After submission, Amazon may approve quickly—or request additional verification. Common steps include:

A) Document re-checks

If rejected, it’s usually due to:

• Blurry image / cropped corners

• Expired document

• Address mismatch

• Name mismatch

• Document not dated within the acceptable timeframe

B) Video or identity verification (in some cases)

Amazon may ask you to complete an identity check. If this happens:

• Use good lighting

• Match your face to the ID photo

• Ensure the document is clearly visible

C) “Unable to verify” loops

If you keep getting rejected, don’t keep uploading random versions. Instead:

• Identify the mismatch (name, address, dates, document type)

• Fix the root issue

• Upload one clean, correct set

6) UAE vs KSA: common beginner differences to watch

While the flow is similar, sellers often face different friction points:

UAE sellers often struggle with:

• Trade license details not matching the exact legal name typed

• Business address formatting vs proof document formatting

• Using a personal bank account name that doesn’t match the registered entity

KSA sellers often struggle with:

• CR details consistency (exact legal entity naming)

• National address formatting vs proof document

• Banking name formats and spelling consistency

The fix is always the same: match everything and upload clean, official, recent documents.

Watch the full step-by-step video walkthrough

If you want the exact registration flow explained on-screen (plus the mistakes that cause most rejections), watch the full video here:
https://www.youtube.com/watch?v=_luFLmiqmZU